Singapore Tourism Board (STB) has launched a campaign 'Family Ties' especially targetting tourists from India.
Singapore Airlines, Scoot, a low-cost airline, the wholly owned subsidiary of Singapore Airlines, Sentosa Development Corporation, Mandai Wildlife Group (MWG), and travel experiences platform Pelago have been roped in create offers covering all aspects of travel to the island nation.
Under “Enjoy Your Picture-perfect Family Holiday in Singapore”, audiences are invited to the city through limited-time promotions. These include airfares starting from as low as INR 6,000, 50% off airfares for children, and other exclusive discounts1 on various experiences.
As India gets into the summer season, which coincides with the commencement of school vacations, GB Srithar, Regional Director, India, Middle East, South Asia, and Africa shares a perspective on the timing of the offer, “Summer vacations are a treasured time for families across India to spend quality time with their loved ones, and we are glad that Singapore continues to be a favourite destination.
In the run-up to the summer travel season, we wanted to celebrate the joy of family travel - experiencing and doing things together and creating memories of a picture-perfect holiday in Singapore. Together with Singapore tourism partners, we are encouraging travellers to book their next family vacation to the city. This summer, we look forward to welcoming our Indian friends and fans to experience our new and transformed attractions and experiences, and reimagine what a completely enjoyable family vacation can be.” Srithar adds.
Singapore is already a popular destination among Indians. In 2022, around 686,000 Indian visitors came to the country out of the overall 6.3 million global visitors, second only to visitors from Indonesia.
Singapore's proximity to India and connectivity make travel easy for Indian tourists. With direct flight connections from 16 Indian cities within a 3.5 to 5.5 hours flight duration, it is convenient for the burgeoning number of outbound travelers to enjoy Singapore’s breadth of offerings.
Singapore is known for its world-class attractions, excellent infrastructure, and family-friendly activities. The country has something for everyone, from iconic theme parks and museums to award-winning green spaces and cultural experiences.
Visitors can choose from a wide array of options – via platforms like Pelago – during their holiday in Singapore. From the many fun-filled discoveries awaiting in Sentosa island to the wild adventures in the Night Safari or Singapore Zoo (under the MWG), the awe-inspiring Avatar Experience at Gardens by the Bay, the Asia debut of whimsical and Instagrammable 29Rooms playground, or walking tours of precincts such as Chinatown and Jalan Besar that offer refreshingly new perspectives, families will be hard-pressed to choose how best to spend their holidays in Singapore.
Sy Yen Chen, General Manager India for Singapore Airlines shared, “This summer, to celebrate the joy of family holidays, we are offering this special children’s discount on airfares as it is our way of welcoming our youngest customers back on board for a fun-filled vacation. The Lion City continues to be a popular destination for the Indian market, and the strong demand we are seeing from across the country is testimony to this fact. With up to 50% off on child fares to Singapore, there’s never been a better time to plan your next family holiday.”
Singapore Airlines currently operates 96 flights a week from 8 cities across India.
Chew Tiong Heng, Divisional Director, Business and Experience Development, Sentosa Development Corporation, said, “A mere 15-minute away from the city centre, Sentosa is an island destination that is highly frequented by Indian travellers, especially families with children. As we emerge from our Golden Jubilee celebrations, we have also refreshed the Sentosa brand to further emphasise the experiential offerings to be discovered. Enjoy family time on one of our heritage- and sustainability-themed guided tours, Sentosights, search for four friendly giants called Explorers of Sentosa, or be mesmerised by the Sentosa Musical Fountain at Central Beach Bazaar.”