Shopmatic helps small Indian businesses go cashless

An app Shopmatic helps SMEs to build their own online stores. Photo courtesy : livemint.

In face of the demonetisation crisis hitting  small businesses in India a Singapore based  startup has comeup with an interesting and an easy to use solution for SMEs. An app called Shopmatic  which can be used by SMEs to build their own online stores, complete with a payment gateway.

The company has recently released Shopmatic Go specifically for Android. It allows sellers to set up their online stores, get their own online domains, accept online payments, advertise to customers and a social circle, and get reports on successful sales. Users can take snapshots of their products and/or services, fill in the product details, and share the store (and its stock) through channels, including WhatsApp, Facebook, and email.

Shopmatic Co-founder and CEO Anurag Avula says,“There was an idea of enabling online commerce for individual entrepreneurs – we wanted to do that.” Shopmatic other co-founders are Yen Lim and Kris Chen. They have plans for expansion in Indonesia, Thailand and the Philippines within the next six months.

Shopmatic Co-founder and CEO Anurag Avula. Photo courtesy : linkedin

“I was able to set up a shop of my own on Shopmatic Go. It took about five minutes instead of the two advertised, but it was surprisingly straightforward, much like signing up for a subscription. I put in my business address and phone number. Then I took pictures of my merchandise and enter in pricing information, along with how many of each item I had in stock. I enabled the payment options I wanted with a couple of finger swipes, and my store was published. I had the option of publishing it on different social media outlets as well”, says an enthusiastic small businessman from India.

For shop owners in India, Shopmatic subscription service costs about US$20 for a month – customers pay nothing to use the platform, save a small processing fee for a successful payment.

Over 20,000 customers use Shopmatic at the moment and the number is expected to grow exponentially considering Indian government’s thrust towards a cashless economy.

The startup has offices in Singapore, Gurgaon, and Bangalore, and its development team is located in Taiwan. It has a team of around 50 people, most of whom are based in India.

Ashraf Jamal
Ashraf Jamal – Senior Writer

Ashraf Jamal brings a rare depth to writing equipped with a degree in journalism, a postgraduate degree in political science, and a degree in law from the Allahabad University. His experience includes editing and publishing the Northern India Patrika and writing for Times of India for almost a decade covering just about any topic under the sun including NRIs and Indian diaspora.


Which team do you think will win IPL 2023?

  • Chennai Super Kings
  • Royal Challengers Bangalore
  • Mumbai Indians
  • Gujarat Titans
  • Kolkata Knight Riders
  • Delhi Capitals
  • Sunrisers Hyderabad
  • Lucknow Super Giants
  • Royal Challengers Bangalore
  • Punjab Kings
Write your story

Contribute an Article

Learn more