Mobile Marketing Awards (MMA) put up a great show at the Pan Pacific hotel during its annual APAC marketing awards. An evening full of fun, camaraderie and of course a lot of awards. Probably the only corporate event where the Emcee kept reminding people to tank-up.
Mindshare emerged as the top winner at the gala evening bagging four Golds and 10 Bronzes. PHD India bagged two Gold, a Silver and a Bronze and OMD India bagged a Bronze.
Castrol India and Mindshare India’s ‘How Castrol activated mini truck driver targeted the only campaign’ won a Gold and two Bronze. Hindustan Unilever’s Lifebuoy and Mindshare India’s MMS 2.0 again won a Gold and two Bronze.
Mindshare Thailand’s Knorr Auntie Reply, produced for Unilever’s Knorr, was presented with two Gold awards in the Lead Generation and Product/Services Launch categories. Digital Arts Network’s MasterPass by MasterCard also took home two Gold awards in the Promotion and Relationship Building/CRM categories. Both campaigns were recognised as ‘Best in Show’.
Ferrero SpA/Kinder Joy and OMD India’s Kinder Joy Story Station won a Bronze.
Unilever Asia was crowned the ‘Marketer of the Year in Mobile’, while Mindshare Asia Pacific was the ‘Agency Network of the Year in Mobile’ for the campaigns such as 6 Pack Band for Brooke Bond Red Label Tea in India and Lay’s Smilestagram for PepsiCo’s Lay’s in Thailand, among others.
“It is really exciting to see that marketers are truly starting to leverage mobile’s interactive capabilities to deliver real business results for brands in the region. Our industry has reached a tipping point where great strides in innovation are being taken, and technology has the ability to transform the power and impact of the mobile campaign. The quality of the winning campaigns highlight the growing significance of mobile in the APAC region, and carves a promising future for the mobile marketing industry, here,” said Rohit Dadwal, Managing Director, Mobile Marketing Association, Asia Pacific.
Hindustan Unilever’s Active Wheel and PHD India bagged a Gold, Silver, Bronze for its campaign ‘Lo Kar Lo Baat.’ The agency also bagged a Gold for Hindustan Unilever’s Rin.
Hindustan Unilever’s Brooke Bond Red Label Tea and Mindshare India’s 6 Pack Band bagged a Gold and three Bronze. Hindustan Unilever’s Pureit and Mindshare India’s ‘Outshout or Outsmart’ bagged a Gold and two Bronze.
Other regional brands recognised include Castrol India, Canon Singapore, Disney – Pixar, Hindustan Unilever’s Active Wheel, L’Oréal, Nike and Singapore Airlines.
Concluding the Smarties series for the year, the annual gala saw a full line-up of 58 award recipients in mobile strategy as well as industry-focused categories, celebrating outstanding achievements and effectiveness across the vast mobile marketing ecosystem. The MMA Smarties Awards is the world's only global mobile marketing awards program honouring innovation, creativity, and success.