Mahindra & Mahindra (M&M) is set to become the first Indian auto company to open a manufacturing plant in Detroit, US, said a report in The Economic Times. The company has deployed USD1.5 billion in the US to generate USD2.5 billion revenues, employing 3,000 people, added the report.
M&M will make off-road utility vehicles as the USD19 billion conglomerate intends to double its bets in the US, added the report. The company looks to double its bets in one of the world’s most important markets.
The report also cited Mahindra chairman Anand Mahindra confirming his plans to open the plant this year. “That’s a major milestone where an Indian automotive company is opening up manufacturing in a resurgent Detroit. I think that’s a wonderful twist of history,” Mahindra was quoted as saying.
The company plans to manufacture off-road utility vehicles, which will be designed at company’s North American Technical Centre, also based in Detroit.
Pawan Goenka, Managing Director, revealing company’s decision to go slow in the initial phase, said, “We won’t be mass producing in the beginning. These categories of vehicles are unique to the US, but are not approved for the highways.”