‘Zindagi Mil ke Jiyenge’ - We Will Live Life Together, ZEE Entertainment Enterprises Ltd. (ZEE) promises as it launches its content brand Zindagi, on its digital entertainment platform, ZEE5.
The brand reinforces its commitment to bringing forth multi-cultural narratives that resonate with audiences, with the belief in its philosophy that art knows no nation, boundary or religion.
1000+ hours of Zindagi’s curated and created content will be hosted on its OTT platform ZEE5. ZEE promises not only to offer Zindagi's existing rich original content library but to also create fresh new shows which will be thought-provoking, with a bold multicultural narrative.
Zindagi’s shows on TV, have been highly appreciated by audiences in India earlier for its realistic appeal, character portrayals, performances, and its ability to satiate the evolving content preferences of viewers.
Catering to a strong level of global consumer demand, Zindagi is being launched as a premium global content brand that will narrate handpicked real stories that are differentiated, yet universal in its storytelling and appeal, resonating strongly with the consumers globally.
Speaking on the announcement, Amit Goenka, CEO, ZEE5 Global and International Broadcast Business, ZEE said, “ZEE’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content".
"Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of ZEE5, in India and across the world," he added.
"We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform,” Goenka concluded.
Zindagi will offer a myriad mix of shows ranging from family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories which are customized as per the tastes and preferences of the global audiences.
This eclectic mix of curated shows will be available to global audiences on ZEE5. Link to Zindagi content reel here.
With a presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEE is among the largest global content companies across genres, languages, and platforms. It has made a presence in the digital space with ZEE5.