Singapore Airlines has launched a corporate social responsibility campaign called Miles of Good under its #SIAcares initiative.
This campaign aims to raise 100 million KrisFlyer miles that will be donated to selected frontline and essential workers, who have been tirelessly serving the public during the Covid-19 pandemic.
In a statement, SIA said KrisFlyer members can nominate deserving individuals with a minimum donation of 1,000 miles. The members and their nominees must reside in the same country or territory.
Eligible nominees include healthcare workers, public transport workers, supermarket employees, cleaners, as well as food delivery, courier and postal services personnel.
Members can also donate their miles without making any nomination.
SIA hopes to raise 70 million KrisFlyer miles through these donations and will contribute another 30 million miles towards Miles of Good. Nominations end on August 10, although members have up to November 20 to donate their miles.
Singapore Airlines will then get in touch with the successful nominees, who will receive up to 60,000 KrisFlyer miles credited into their accounts. These miles can be used to book flights on Singapore Airlines, SilkAir, Scoot or on other KrisFlyer partner airlines.
They can also be used to redeem gift items, hotel stays, car rentals, or shopping, dining, wellness and grooming services via KrisShop, KrisFlyer vRooms, and KrisPay*.
“The Miles Of Good campaign is an opportunity for us to join hands with our KrisFlyer members, and show our appreciation to the individuals who have been working on the frontlines during the Covid-19 pandemic," said JoAnn Tan, Acting Senior Vice President, Marketing Planning.
"This is one way in which we can recognise the efforts of those who have been helping all of us through this challenging time.”