Singapore Tourism Board (STB) has teamed up with food delivery platform Zomato for Zomaland Season two, a multi-city food and entertainment carnival which will be organised across ten cities: Mumbai, Bangalore, New Delhi, Pune, Hyderabad, Jaipur, Chandigarh, Kolkata, Ahmedabad and Chennai.
This association is part of STB’s efforts to promote Singapore as a premier tourist destination in India. The second edition of Zomaland will see a designated ‘Singapore Experience Zone’ where visitors will get to sample authentic Singapore cuisine, including food by Michelin-star chef Liao Fan Hawker Chan and Nasi and Mee, a popular restaurant chain in India offering Singaporean dishes.
“As part of our continuing efforts to engage the Indian consumers in innovative ways, we look forward to participating in this important consumer outreach initiative across 10 cities. In line with our brand Passion Made Possible, we will highlight culinary offerings, appealing to the Foodie passion tribe,” GB Srithar, Regional Director – India, Middle East & South Asia (IMESA), Singapore Tourism Board said.
The STB has in the recent months rolled out a series of activities to engage foodies, including a series of webisodes highlighting the culinary offers in Singapore.
“We are thrilled to have Singapore Tourism on board as our partners. Their culture is known to have so many diverse yet unifying influences – be it Malay, South or East Asia and even Eurasian,” Chaitanya Mathur, Global Head, Events, Zomato said.