The growing popularity and social media savviness of Indian Prime Minister Narendra Modi were further evident after his account crossed 30 million followers on Instagram recently, making him the most popular world leader on the social media app.
"PM @NarendraModi crosses 30 million followers on Instagram. He is the most followed world leader on Instagram ahead of US President Trump as well as former US President Obama. This is yet another testament to his popularity and connect with the youth," tweeted JP Nadda, working president of Bharatiya Janata Party (BJP).
Modi already has over 50 million followers on Twitter, with only US President Donald Trump with 65.7 million followers surpassing him among heads of state.
PM Modi has used social media to reach out to people, especially youth and women, since he became prime minister of the country. Modi has also started several social media campaigns like 'selfie with daughter' to make people aware of the importance of the protection and education of the girl child.
He has also used different social media platforms to make people aware of the importance of cleanliness through his Swachh Bharat initiative, the most recent example of which was his plogging sojourn on a Mamallapuram beach, which went viral.
Apart from reaching out to people through social media, Modi has started the initiative of making his council of ministers respond to the queries and problems of common people that are brought to notice on social media platforms.