Global Indian entertainment company Eros Now on Thursday announced plans to build a digital media service.
The South Asian entertainment OTT (over-the-top) video platform announced a collaboration with software giants Microsoft to build a next-generation online video platform on Microsoft Azure.
“The objective and the goal of this collaboration is to ensure we become the primary innovators for the video business and a gold standard for the others to follow. We have immense respect for Microsoft as a company to help us innovate and pave the path for the next generation of online video,” Rishika Lulla Singh, CEO, Eros Digital, said.
In an official release, Eros Now stated it would leverage Microsoft Azure’s artificial intelligence (AI), analytics, Cloud Data Warehousing and media services for three areas of technology development in the following sectors:
Intuitive Online Video Platform: Using Microsoft Azure and Azure Media Services, Eros will develop a new online video platform to deliver content for consumers across geographies and languages.
Interactive Voice Offerings: Eros will work to create new interactive voice offerings for consumers, powered by Azure AI tools, for video content across 10 Indian languages.
Personalised Recommendation Engine: Eros will create an engine to deliver personalised content recommendations for consumers.
“As an innovator in on-demand video, Eros Now has been transforming the way millions of people access and consume content. By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India," Peggy Johnson, Executive Vice President, Microsoft Corp. said.