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Shah Rukh Khan lends his voice to empower millions of rural women entrepreneurs

Shah Rukh Khan lent his voice to Samaaj Scope’s promotional short film  seeking to empower millions of Rural Women Entrepreneurs from Self Employed Women’s Association (SEWA), an organisation of poor, self-employed women workers.

Millions of rural women artisans own and run brand #HANSIBA and empower themselves through enterprise. A short film about the lives and livelihood of these incredibly talented and fiercely independent women, narrated by Shah Rukh Khan, was posted online to generate greater awareness and support for them.

The actor also visited the SEWA centre in Ahmedabad last year and interacted with the artisan women to understand the business model and how it is creating systemic change in rural communities across the country. 

Shah Rukh Khan at SEWA event in Ahmedabad.
Shah Rukh Khan at SEWA event in Ahmedabad. Photo courtesy: Twitter@SRKGujaratCFC

Directed by Varun Lalwani, produced by Samaaj Scope, the film also features an appearance by Zoa Morani and Padmini Kolhapure.

CtoI News Desk
CtoI News Desk – CtoI

Singapore-headquartered online media company targeting Indian Diaspora across Singapore, US, UK, India and UAE. Connected to India covers developments around NRIs. Cover arts, political, sports, finance, entrepreneurship, business, movies, dramas, entertainment and other news for Indians living worldwide.