DIFF: Cinephiles enjoying virtual reality movies

Film enthusiasts are enjoying virtual reality films for the first time in the Dubai International Film Festival (DIFF). Virtual Reality(VR) breathes life into a regular film, making the viewer feel as if she or he is going through the experience.

Movie enthusiasts are enjoying virtual reality cinema in Dubai. Photo courtesy:DIFF

VR films are being screened at the du VR Cinema, located within the Festival Headquarter at the Madinat Jumeriah, under the new progamming section called DIFFerent REALITY.

Ten of the world’s most advanced and anticipated VR films, including five world premieres from some of the leading creators and emerging voices in this new medium are unfolding in 360 degrees.

Masoud Amralla Al Ali, DIFF’s Artistic Director, commented on the new segment and support from du, the UAE-based telecommunications service provider and Samsung,“du and Samsung have always been champions of VR and 360-degree technology to evolve storytelling. We are thrilled they have partnered with us this year to showcase our DIFFerent REALITY lineup, talking DIFF film fans for the first time on a fully immersive VR journey and a providing them with a glimpse into the future.”

Shivani Pandya, DIFF Managing Director, said, “One thing I am particularly excited about this year is the launch of the Virtual Reality cinema bringing festival goers the futuristic film experiences in 360 degrees.”

Virtual Reality(VR) breathes life into a regular film.Photo courtesy: arena

Samer Geissah, Vice President Consumer New Business & Innovation, du, said, “Creating exciting and innovative digital experiences for our customers is a key priority for us, and VR presents a promising new frontier in this aspect. We are glad to showcase advanced VR titles at DIFF this year, which we hope, will open a new realm in digital storytelling.”

Ashraf Jamal
Ashraf Jamal – Senior Writer

Ashraf Jamal brings a rare depth to writing equipped with a degree in journalism, a postgraduate degree in political science, and a degree in law from the Allahabad University. His experience includes editing and publishing the Northern India Patrika and writing for Times of India for almost a decade covering just about any topic under the sun including NRIs and Indian diaspora.