Zee Entertainment unveils new brand ideology ‘Extraordinary Together’

As Zee Entertainment Enterprise Ltd. (ZEEL) completes 25 years, the leading worldwide media and entertainment conglomerate brings the new tagline Aaj Likhenge Kal and has been brought alive with a brand new visual identity.

Zee Entertainment unveils new brand ideology ‘Extraordinary Together’
Photo courtesy: Zee Entertainment

To commemorate 25 years in business, ZEEL unveiled its new brand ideology and purpose “Extraordinary Together” with a vision to provide a unified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary and become extraordinary.

Punit Goenka, MD and CEO of ZEEL.
Punit Goenka, MD and CEO of ZEEL. Photo courtesy: india.com

Elaborating on ZEE’s new corporate brand ideology, Punit Goenka, MD & CEO, ZEEL said, “Our Chairman, Dr Subhash Chandra’s vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, ZEE has evolved from a television broadcaster into a media & entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world. Our new brand ideology – ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”

ZEE is today counted amongst the world’s largest content companies with presence in over 173 countries and reach of more than 1.3 billion viewers globally and is the only company in India to have such a diversified presence in Media & Entertainment. With its eyes firmly set on 3 billion viewers in the next six years, the company has tirelessly worked to widen its content profile to cater to a wide variety of tastes, preferences, cultural and age demographics.

Zee Entertainment unveils new brand ideology ‘Extraordinary Together’
Photo courtesy: Zee Entertainment

Throwing light on the company’s growth plans, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “With the vision of becoming the world’s leading global content company from the emerging markets, content is our core focus area and our primary objective is to create extraordinary content for all types of audience across different screens and platforms. Digital is a key focus area and we are soon to launch our revolutionary digital platform, Z5 in the next few weeks.”

Designed by the global visionary designer Martin Lambie-Nairn, Creative Director, ML-N, ZEE’s new brand identity – ‘Extraordinary Together’ represents the company’s mission of celebrating the world and unifying it with entertainment. The circular form of the new brand logo symbolises continuity and inclusiveness while the special colour - ZEE’s Amethyst represents creativity and transformation. The visual property, Exuberance – a colourful explosion of creative energy makes ZEE the fountainhead unleashing extraordinary potential.

Embarking on this collaborative journey, ZEE’s aim is to continue to provide extraordinary entertainment content across genres, languages, and geographies; delighting consumers across screens, platforms and devices.

Author
Garima Kapil
Garima Kapil – Senior Writer

Garima Kapil has around five years of experience in the field of writing and editing. Specialised in writing, performing proof-reading and text editing functions along with content ideation; she has worked with leading e-commerce and as a freelancer. She writes on lifestyle, news, telecom, travel, education, healthcare, immigration, along with other subjects required as a full-time writer and freelancer. 

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