Wonder robot bags award for M Social Singapore

A wonder robot capable of delivering bottled water, towels, toiletries and other products in hotels has played a pivotal role in bagging the ‘International Data Corporation Digital Transformation Awards 2017’ for the Robertson Quay hotel M Social Singapore.

True to its name, Autonomous Service Delivery Robot (AURA) carries towels, toiletries and amenities to guest rooms and also mingles with guests at M Social, according to Hong Leong Group.

The wonder robot can even operate and ride in elevators, navigate its way to a guest’s door, let them know that a delivery has arrived, then open its lid for guests when they answer the door.

AURA is capable of delivering bottled water, towels, toiletries and other products in hotels.
AURA is capable of delivering bottled water, towels, toiletries and other products in hotels. Photo courtesy: Hospitality Net

AURA, the first such robot in the region, has also been integrated with various subsystems in the hotel such as the networks, elevators and telephone systems.

M Social was named “DX Leader for Operational Transformation in Singapore” and “DX Leader for Operational Transformation in the Region”, for addressing with innovation the serious manpower shortage in the hospitality sector, Hong Leong Group said. 

The hotel is part of Millennium and Copthorne Hotels, the London-listed hotel arm of Hong Leong Group. 

Lee Richards, Millennium Hotels and Resorts vice president of operations in Singapore, said, “AURA will be rolled out in the hotel group's other Singapore hotels next year including Grand Copthorne Waterfront, M Hotel, Orchard Hotel, Copthorne King’s and Studio M.”

Author
Ashraf Jamal
Ashraf Jamal – Senior Writer

Ashraf Jamal brings a rare depth to writing equipped with a degree in journalism, a postgraduate degree in political science, and a degree in law from the Allahabad University. His experience includes editing and publishing the Northern India Patrika and writing for Times of India for almost a decade covering just about any topic under the sun including NRIs and Indian diaspora.

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