There is huge excitement among the shoppers in Dubai as the three day ‘super sale’ started today with a mind-boggling discount upto 90 per cent on 250 brands. The discounts are available at more than 1,000 outlets, according to organiser Dubai Festivals and Retail Establishment (DFRE).
Discounts are available on a wide array of merchandise including bags, shoes, cosmetics, perfumes, fashion accessories and home furniture.
More than 1,000 participating outlets will offer a variety of bargains on 250 brands, including Crate & Barrel, Kurt Geiger, GAP, Nine West and others.
According to DFRE, rate cuts will range from 30 per cent to 90 per cent, with this sale being only one of two weekends in the year when shops are authorised to offer such a high discount. The other occasion is National Day weekend in December. Both are being referred to by DFRE as annual “Super Sales”.
The super sale has coincided with the beginning of Ramadan and the summer holidays. There is also hope that the sale will stimulate the retail sector, a main contributor towards Dubai’s economy. Summer months are typically much quieter, with far fewer tourists visiting Dubai’s malls.
“The Super Sale will help increase Dubai’s position as a year-round shopping destination,” said a statement of DFRE.
Shoppers are advised to watch out for signs around malls and shopping centres across the city advertising the sale.