Partnership aimed at nurturing MSME growth in various high-potential markets such as India, Malaysia and China by enabling access to better business opportunities
Looking to enhance the growth opportunities available to Micro, Small and Medium Enterprises (MSMEs) in the Asia-Pacific region, Singapore-based e-commerce company Shopmatic announced a strategic partnership with the Asia-Pacific MSME Trade Coalition (AMTC) aimed at extending e-commerce services and technological capabilities in various markets across Asia.
The two said they will work on several initiatives to foster better business opportunities for MSMEs locally, regionally, and globally. Businesses will also be able to access the benefits offered by both organisations as an automatic feature of their memberships with either Shopmatic or AMTC.
Anurag Avula, CEO of Shopmatic, said, “Many MSMEs in the region are yet to fully tap into the massive business potential that this growing digital penetration represents due to unfamiliarity with technology or a lack of expertise. This is the gap that we, at Shopmatic, have been addressing. The association with AMTC will allow us to reach out to many more businesses in the region, as well as to bridge the gap between smaller businesses and government agencies, furthering our mission of enabling MSMEs to scale their operations online, conveniently and without hassles.”
The association with AMTC will also allow Shopmatic to gain greater participation and voice in trade development initiatives across the region, sources said. The platform claims to have already assisted more than 110,000 customers in India, Singapore, and Hong Kong to build their online presence.
“Our main goal at AMTC is to advocate and facilitate the growth of international trade in the region for MSMEs. Shopmatic’s e-commerce platform will enable members of AMTC to quickly develop an online presence, start selling, and growing trade in the region. Existing subscribers on Shopmatic will benefit from AMTC’s expanding library of resources, region-wide network, and support from a pan Asian trade association,” said Annie Fong, AMTC spokesperson.
Shopmatic provides end-to-end assistance for businesses to create their online stores – from choosing free domains and templates to importing pictures and textual content, facilitating listings on major e-commerce platforms such as Amazon and eBay, and accepting digital payments. Founded in December 2014, Shopmatic is headquartered in Singapore and has offices in Gurgaon and Bangalore, India.