At the 2017 Goodwood Festival of Speed, Rolls-Royce announced the global debut of Dawn Black Badge, the third chapter of the permanent Bespoke family of motor cars. This completes the trinity of bolder and darker alter-egos for its Ghost, Wraith and Dawn models.
Black Badge was designed in response to the more demanding lifestyle requirements of a younger, more dynamic patron of luxury, Rolls-Royce said in a press statement on June 28, 2017. These are the people who desire to define themselves differently from their wider social group.
The Dawn Black Badge at the Festival of Speed is presented in a deeply intense shade of black. Multiple layers of paint and lacquer have been fastidiously applied and hand-polished. The roof opens in a ‘Silent Ballet’ to allow in the sounds of the night, is also only available in black canvas; whilst the rear deck is finished in black leather.
The Spirit of Ecstasy transforms into a high-gloss vamp, finished in a perfectly executed black chrome. Meanwhile, the ‘Double R’ signifiers on the Rolls-Royce badges are inverted in colour, confirming the creation of a true alter-ego of the marque.
“Black Badge is for those driven by the same restless spirit that propelled company forefather C.S Rolls’ exploration of the limitations of powered land and air travel," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.
"Standing as a truly Bespoke response to the desires of a new breed of entrepreneur, Black Badge has already distinctly amplified the characters’ of Ghost and Wraith motor cars, placing them into consciousness of those that seek a commanding presence in the objects they commission," Müller-Ötvös added.
Dawn Black Badge is now available to commission.