Procter and Gamble (P&G) launched its first digital innovation centre in Singapore. It will be investing more than SGD140 million over the next five years into this centre. It has been created in partnership with the Singapore Economic Development Board (SEDB).
P&G said in a statement that the launch reaffirms its commitment to Singapore, and aims to strengthen Singapore’s standing as a leading digital and e-commerce hub in the world.
The E-Centre was launched in Singapore due to the location of its regional headquarters, along with the vast amount of work it is executing from the country.
The spokesperson said, “Singapore is also strategically located in relation to other countries in the Asia-Pacific region. This would grant us easier access to global world class talents residing in Singapore, coupled with fantastic infrastructure which can help us achieve our objectives.”
The centre will focus on end-to-end high-tech solutions across core areas including supply chain management, business processes and data analytics. P&G will also be hiring 50 employees to take on digital-related roles. Through the E-Centre, P&G will also expand its partnerships with local Small and Medium Enterprises (SMEs) and start-ups to strengthen digital capabilities and co-develop new digital solutions.
According to a statement, the new centre will be pivotal to its undertaking of end-to-end digital innovation across three core areas. These are e-business, e-analytics and supply chain management.
The e-business unit aims to translate digital strategies into scalable plans for the region, and to leverage new digital channels to innovate and improve business models. The e-Business pillar will translate brand strategies into plans scalable for the region. It will work as a brand command centre which leverages digital solutions to combine business data and consumer insights real-time. A dedicated e-Business team in Singapore has also been formed to lead end-to-end innovation across all product categories.
Another area of focus for the new centre is e-analytics. The E-Centre will also leverage predictive analytics and big data to optimise product distribution and marketing strategy. It will leverage on predictive analytics and big data to optimise product distribution and marketing strategies across Asia Pacific.
In the area of supply chain management, the E-Centre will focus on transforming P&G’s supply chain end-to-end. This is in hopes of greater accuracy, visibility and a more efficient process.