In a welcome move, NTUC FairPrice has announced that it is giving up to SGD100 worth of baby and family-related products to families with newborn babies over the next three years.
The FairPrice FairMily Kit will be available to all Singapore citizen babies born between January 2016 and December 2019. The scheme is anticipated to benefit 35,000 babies per year.
In a press statement, FairPrice said, “Each FairMily kit will contain baby and family-related products worth up to SGD100, including APTAMIL follow-on or growing up milk powder from Danone Nutricia – a range of milk powder from Europe specially brought in by FairPrice last year.”
It also added, “The SGD14 million initiative is part of the NTUC Good Start Bundle launched in April, which also includes NTUC Income's health insurance coverage for newborns. Eligible parents can visit www.ntucgoodstart.sg to sign up for their kit.”
During the launch of the programme, Chan Chun Sing, Minister in the Prime Minister’s Office and Secretary-General for NTUC said, “At the community level, efforts have been stepped up to better engage and support families with newborns. NTUC FairPrice’s latest initiative complements these efforts and is aligned to the vision of creating a more pro-family environment where marriage and parenthood are enjoyable and celebrated in Singapore.
He added, “As the largest group of social enterprises in Singapore, NTUC Social Enterprises, we also want to develop a lifelong relationship with our young families early, and support them with relevant products and services at different stages of their lives. The social enterprises remain committed to playing our part to do good for the community, including the needy.”
Seah Kian Peng, CEO, NTUC FairPrice, said, “The FairPrice FairMily Kit serves to share the joy with parents and celebrate the birth of all new Singaporean babies within the community. At the same time, we recognise that milk powder prices have been rising and we want to do our part to help alleviate some of the costs with this kit.”
The move comes after the Government's call to review import requirements to address the rising prices of milk powder in Singapore.